Thursday, September 18, 2008
If you want to live you will obey
This morning I took part in a mini-ARG (alternate reality game) called "Eagle Eye: Free Fall", part of a viral promotional strategy for an upcoming movie whose tagline, "If you want to live you will obey", says about as much as needs to be said about its tone of high-stakes intrigue.
All you need is a telephone, a web-connected computer, and ten spare minutes to play. It drew me in right away. So, if you have those things, stop reading this and do it now (although I'm afraid it's probably set up for U.S. customers only; hope I'm wrong about that).
As usual, it's not the specific content so much as the potential of the medium which grabs me. This particular "game", which could more accurately be thought of as a moderately interactive multimedia show, seems to have garnered the approval of the ARG community, and considering its brevity, "Eagle Eye Freefall" does deliver the goods. The coolest part is the simultaneity of Internet and telephone interactivity. Things happen unexpectedly and yet right on cue, which generates a thrilling sense that's hard to describe, but to me it's something like resonance, synchronicity or immersively "being there". Similar to a feeling conjured at certain moments in an urban audio walk.
The repeatability, hence scalability (because of automation) of this immersive-yet-personal mode of storytelling, and particularly the way it railroads the player into pre-scripted behaviour, also made me think of a novel I read a week or two ago, Daemon by Leinad Zeraus (a.k.a. Daniel Suarez). The premise is that a computer game-designing genius unleashes a mind-bogglingly sophisticated bot (automated software program) when he dies, activating a fiendish plan with far-reaching consequences. Suarez elaborated on the real-life concerns behind his Crichtonesque fiction in a recent Seminar About Long-term Thinking for The Long Now Foundation [mp3, 35.9Mb].
Something about this automated ARG performance, and the way it recruits and requires one's cooperation, lends additional plausibility to the chilling , if far-fetched, vision Suarez lays out.
By the way, did I mention the game is really fun? Check it out.
> Humans have 23 years to go
> London's burning